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Domain Names

Owning your own domain name comes with many benefits ranging from a more professional appearance to more customization options when it comes to how you want your e-mails and website to act. Here are just a few of the benefits offered:

1. Branding

Your web site address can be a valuable brand name for you. You want people to remember it and use it on a regular basis, with each use acting as additional brand reinforcement. You lose that strong identity if your visitors have to type something like www.yourcompany.ISP.com or www.ISP.com/~yourcompany.

2. Independence

Should your ISP provided website (ex. www.ISP.com/~yourcompany) no longer meet your needs, or should your business grow to the point that you can justify moving your site to a professional hosting company, you'll want to move your site traffic along with the site. After all, you've invested time and money to build traffic, so you shouldn't have to start over simply because your needs change. Registered domain names are associated with name servers. When you decide to change the location of your web site, your new name servers will be updated in the whois record kept by your domain registrar. As a result, your site visitors will automatically be sent to your new host. The bottom line is that you keep your traffic. If you don.t own your domain name, you will not have the luxury of taking your traffic with you.

3. Promotion

Your company alone gets to enjoy the increased traffic from every dollar spent promoting your site. If you don't have your own domain name, the company associated with your web site name is also reaping the benefits of your promotional efforts.


Please enter a suggested domain name
 
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